Because my DP blog isnt all up to date I'll just sumarise the breif and what I'm trying to gain. All of the DC is up to date btw :)
The brief is for Cargo home furninising and appliance stores. The company is proposed to be wanting a fresh rebrand which is going to hit a much younger audience which they currently do not achieve. The use of blending character design with the appliances is essential as the company requests.
The outcomes of this will be a renewel of the company logo (NO PROGRESS YET)
Range of characters to be used -
In store signage
Leaflet Stand
Catalouge Cover
Prints to wrap around POS
The main outcome which is an A0+ 3D staggered promotional install. This is intended to be used in some of the larger flagship stortes as a high impact stand to promote and celebrate the re brand. If I'm not describing it very well take a look at this, exactly the kinda thing I'm looking to gain:
Linky
If you look through some of my other primary research as well, I found that the most effective type of retail design is raised off the wall slightly and not cut in standard A sizes. It appealed to me and inspired the direction of this piece of work.
The version I'm wanting to do will work over 4 layers. The image will be staggered much like when you have a group photograph taken with the largest on the back row (probably just the one image of the washing machine), second largest items (Toaster and Kettle) on row two and so on.
The other briefs I havent even started yet which isn't going to help with feedback but I've just been working on this breif alone for now :/
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