Feel Good

The problem I found was that people struggled to know what the 750ml bottle was all about. Was it a mixer or a premium straight drink? I aimed to show that it could be both with the ‘Beautiful Blends Cocktail Calendar’. The calendar would be supplied in a compact CD size format and sent out as a mailer with a different ‘simple’ mixture each month, keeping the brand in the heads of consumers all year round. The idea was nothing new than what’s been done before but I was happy enough with the resolve as it was done in such a short time. The campaign was reinforced with a single page spread, web page and coaster design for pubs and clubs.