Showing posts with label OUGD301 Brief 2. Show all posts
Showing posts with label OUGD301 Brief 2. Show all posts
Thursday, 8 December 2011
Monday, 5 December 2011
Promotional Material | Merch
The idea behind this was about tapping into the audience and finding a new relevant way of promotion through mechandise. The concept for creating a range of jewellery based products in the form of stretched ear plugs was created with the idea of creating something new within the current market.
The concept of using any band material, logos and or album covers is not currently in place but it seems a little strange why it isnt, as my research I carreid out proved it would be an appealing concept.
The plugs were based around the artists new logo and the features off the album cover. The surface area ranges from 8mm diameter to 24mm, the most popular sizes within this market.
A POS was created to house the product, which has an intended use on store counters and jewellery stores.
Initial Ideas taken from my finished range:
Final Images for Plugs:
Stand / POS Development
Final image shows the use of the gold picture frame, this idea was soon scrapped.
Crafting the Mock Up
The concept of using any band material, logos and or album covers is not currently in place but it seems a little strange why it isnt, as my research I carreid out proved it would be an appealing concept.
The plugs were based around the artists new logo and the features off the album cover. The surface area ranges from 8mm diameter to 24mm, the most popular sizes within this market.
A POS was created to house the product, which has an intended use on store counters and jewellery stores.
Initial Ideas taken from my finished range:
Final Images for Plugs:
Stand / POS Development
Final image shows the use of the gold picture frame, this idea was soon scrapped.
Crafting the Mock Up
Thursday, 1 December 2011
Promotional Material | Poster & Flyer
Poster ideas based off the album cover. As seen in my research the album cover is what people are looking for in store, so if this is seen on the poster, this is what a possible customer will be looking for. Album art is nearly always used for music based promotional posters.
What I found most was that the more I was adding to these the less effective it was becoming so I've stripped it back to the artwork and included the albums release date. As a promotional poster this should communicate the idea well and be effective as a piece of design.
Poster Format (LEFT) 250x360mm
Flyer Format (RIGHT)
What I found most was that the more I was adding to these the less effective it was becoming so I've stripped it back to the artwork and included the albums release date. As a promotional poster this should communicate the idea well and be effective as a piece of design.
Poster Format (LEFT) 250x360mm
Flyer Format (RIGHT)
Biography Booklet
Included with the Special Edition pack. The booklet was mostly developed on screen so as for development I unfortunately have little to show. The booklet was created using imagery and information collated as part of my initial research. The images were small in px so some alterations and smoothing were made prior to print. The issuu document is below and the final booklet was printed onto 80gsm double sided matte.
Prints
As always, final imagery coming soon.
Prints
As always, final imagery coming soon.
Disc Layouts
Kept these really smart and simple. The disc's I've looked into are never really complicated or exciting anyway but I wanted to keep these looking smart and to the point without over cluttering them.
SE Sleeve Wrap Around
The Special Edition sleeve is exactly the same as the inside cover with only a slight difference so no need to jumb back into designing, just a bit of measuring.
As I was saying a lot in my research the cut out sections I was seeing on various packaging became really appealing to me and with the type of image I had available I couldn't help but make this item.
As said a bit below, better photography coming very soon in a seperate post :)
As I was saying a lot in my research the cut out sections I was seeing on various packaging became really appealing to me and with the type of image I had available I couldn't help but make this item.
As said a bit below, better photography coming very soon in a seperate post :)
Screen to Print | Material Testing
Printing the double pack -
Finding the right kind of material was pretty difficult when it came to this. I needed a thick enough weight to make it solid with a good print surface, something which doesnt seem to go hand in hand down in digital print. For the first test I did a 320gsm print which was a nice weight but came with a rough texture which made the ink bleed, creating a loss in detail. As a really quick mock up I lightly cut the edges and folded it together. Later on I would obviously crease the material but for a quick test this did the job. Pictures of that below,
So to try a few other things I printed the net onto Matt, gloss, satin, and matt with a single laminate. What I found with Matt was that with my cover being quite dark, the darker tones become a dark grey which didnt give the right finish I needed as the tones ceased to pop. Gloss was far too light happy and reflected so much it wasn't really working however satin gave a nice inbetween with great colour depth and reflectivity. The single side laminate seemed like a good idea as it makes the material more pliable and the surface is protected. Although the laminate had to be over matt so the tonal issues on blacks was back so it was scrapped as a possibility.
As much as I like the Satin the material was far to fin and in tests showed to be too flimsy to house the CD's. To get around this and thicken the material I used some black card, mounted onto the Satin sheet. This was working far better. If anything it became JUST slightly thicker than I had maybe wanted but it was the closest I'd been able to achieve to existing products so far.
Finshed Photographs will be uplaoded in a seperate post once everything's complete, such as the labels for this item.
Finding the right kind of material was pretty difficult when it came to this. I needed a thick enough weight to make it solid with a good print surface, something which doesnt seem to go hand in hand down in digital print. For the first test I did a 320gsm print which was a nice weight but came with a rough texture which made the ink bleed, creating a loss in detail. As a really quick mock up I lightly cut the edges and folded it together. Later on I would obviously crease the material but for a quick test this did the job. Pictures of that below,
So to try a few other things I printed the net onto Matt, gloss, satin, and matt with a single laminate. What I found with Matt was that with my cover being quite dark, the darker tones become a dark grey which didnt give the right finish I needed as the tones ceased to pop. Gloss was far too light happy and reflected so much it wasn't really working however satin gave a nice inbetween with great colour depth and reflectivity. The single side laminate seemed like a good idea as it makes the material more pliable and the surface is protected. Although the laminate had to be over matt so the tonal issues on blacks was back so it was scrapped as a possibility.
As much as I like the Satin the material was far to fin and in tests showed to be too flimsy to house the CD's. To get around this and thicken the material I used some black card, mounted onto the Satin sheet. This was working far better. If anything it became JUST slightly thicker than I had maybe wanted but it was the closest I'd been able to achieve to existing products so far.
Finshed Photographs will be uplaoded in a seperate post once everything's complete, such as the labels for this item.
Wednesday, 30 November 2011
SE Double Disc Pack
Below is the start to finish of creating the special edition double disc pack. As on my DC blog I was looking at ways in which would best package the album. I decided on this card fold out net which I took apart to get some clearer dimensions.
Saturday, 26 November 2011
Packaging
So from looking at various ideas to try and depict the album title 'Escape these Walls' I'd decided to run with idea of a painting in an art gallery. As mentioned in my notebook I wanted to show the idea that an artist can paint his idea of a subject but this is always in the mind of the creator. The real subject, the subject that is been put onto paper is breaking the creators ideas, escaping the walls of being trapt in a precomposed idea for the world to see. So very metaphoric, but the main underlying message is a person breaking free from someones preconception and showing their true selves. Escaping the walls/bounderies/entrapment in the image etc.
Now that I had this idea I began to plan ideas of creating this as an image. To make this a little clearer I wanted to set the image in an art gallery style back drop. Rather than making up my own idea of what this would look like I took a look around Leeds art Gallery (documented on DC) and sourced various imagery from the net.
With this in place I then began on the idea for how the to have our character bursting though a frame. I started sketching out ideas which were beyond rough and actually quite difficult to create mainly because of trying to imaging how paper reacts and creases in an action of being broken.
To solve this I got hold of some large sheets of paper and a mate with a wardbrobe. The pictures below show what I'm getting at. If it's taking so much time to illustrate one angle, why not just mock up the idea and photogrpah 100 outcomes in less than an hour. The images then later set the ground for sketch overs in PS. The process of doing this was invaluable really as I was able to pan around and look for what would work/suit best the proposed concept.
Initially the set up was looking a little flat at first and I wanted to try include a little more shadowing so we ended up using two layers to offset the look a little and created some more interesting light fall off.
The set of images below were the ones I was finding more useful.
The style of pose I was wanting wasnt something agressive. I think in general theirs an idea that the hardcore genre is all about aggresion and power but to me that's a little sterotypical and very un-true. The positioning I was after was more of a casual, stepping out style. Not smashing through with a big face screaming at the viewer from the front cover. I think something like that would appear cheap and uninteresting. I also thought it was important to hide the eyes, just to add a mysterious feel about the character.
A range of possible concepts were then created from the images I was favouriting. What I thought was important was to start working within a square format to see how these work within context of a cover. I also included the typeface to see how everything could work together.
Gallery Concepts
Here's the main image that was taken forward for futher development:
Image for the trace and sketch overs,
Further edits/Colour
Final Colour changes to end results
Final Edit
Now that I had this idea I began to plan ideas of creating this as an image. To make this a little clearer I wanted to set the image in an art gallery style back drop. Rather than making up my own idea of what this would look like I took a look around Leeds art Gallery (documented on DC) and sourced various imagery from the net.
With this in place I then began on the idea for how the to have our character bursting though a frame. I started sketching out ideas which were beyond rough and actually quite difficult to create mainly because of trying to imaging how paper reacts and creases in an action of being broken.
To solve this I got hold of some large sheets of paper and a mate with a wardbrobe. The pictures below show what I'm getting at. If it's taking so much time to illustrate one angle, why not just mock up the idea and photogrpah 100 outcomes in less than an hour. The images then later set the ground for sketch overs in PS. The process of doing this was invaluable really as I was able to pan around and look for what would work/suit best the proposed concept.
Initially the set up was looking a little flat at first and I wanted to try include a little more shadowing so we ended up using two layers to offset the look a little and created some more interesting light fall off.
The set of images below were the ones I was finding more useful.
The style of pose I was wanting wasnt something agressive. I think in general theirs an idea that the hardcore genre is all about aggresion and power but to me that's a little sterotypical and very un-true. The positioning I was after was more of a casual, stepping out style. Not smashing through with a big face screaming at the viewer from the front cover. I think something like that would appear cheap and uninteresting. I also thought it was important to hide the eyes, just to add a mysterious feel about the character.
A range of possible concepts were then created from the images I was favouriting. What I thought was important was to start working within a square format to see how these work within context of a cover. I also included the typeface to see how everything could work together.
Gallery Concepts
Here's the main image that was taken forward for futher development:
Image for the trace and sketch overs,
Further edits/Colour
Final Colour changes to end results
Final Edit
Thursday, 17 November 2011
Type Development
The first piece of work I'll bet getting into will be the album art. For this piece I thought it would make more sense to start with the type first which will help me get an idea of how the image will flow with the new logo.
To get my mind into the workflow I started looking back at my DC posts on existing album art. From this, using the band title I started to imitate the styling of each range of type to see how the text was working. What I found with most was that the logo and album title were more so based on existing fonts with some grungy splattered effects masking out areas to grit them up a little. Knowing that my approach to the art direction will be illustrative based and work with the idea of a hand rendered finish I wanted to avoid existing type.
Taking inspiration from the album titles I'd collected I started sketching out some ideas. I orgionally wanted to choose a nice hand rendered style appose to working on Photoshop but I didnt't want to have this sudden jump to a style so here's some variation in style.
I was starting to get a little bored of pencil and PS based work so I went a little further into my DC posts to recap on the ideas I'd seen with inking and woodcuts. With this in mind I bought a small pot of ink and started sketching with the nearest pointy object I had to hand, a plastic fork.
The first few images in this issuu are a little ropey but it was my first time using inks really so it took a bit of getting used to. Normally I wouldnt include these but I guess it's development.
Was also trying a few other random objects for my scratchy effect like a sewing needle and bits of card
More ideas from sketch book:
I was really liking the effect the ink was giving but I needed to try and experiment more in the layout of my type and not just test the inking methods. It the text was all sitting on one time I realised that I'd have to centre up my text on the album for it to look right. But what with the length this could cause difficulty with my illustration as I've now effectivly lost a nice chunk of space at the top. The idea below is a development from two of the tests shown about in my issuu binder.
Origional Sketch
In this image it shows a bit of a comparison off the origonal sketch to what I started working with. There was a lot of features that I really liked in other inkings I did and sinse I wasn't quite happy with the lettering in this image I started piecing out sections I liked that multiple other drawings to get this hybrid version if you like.
Thick/Thin Versions
Was liking the stage where I'd gotten to now but I was making these edits from tiny JPEGS taken with my phone and the quality wasnt great. To fix this I sorted out a quick trace of the image (actually traced it off my monitor.. wouldnt recommend) and re-inked it by hand to re gain that hand crafted feel and get rid of that polished look.
Wouldn't so much say Final Image for now but I'm close. Ignore the background by the way, I just quickly threw it together to help show the idea, this won't be used in the final comp.
To get my mind into the workflow I started looking back at my DC posts on existing album art. From this, using the band title I started to imitate the styling of each range of type to see how the text was working. What I found with most was that the logo and album title were more so based on existing fonts with some grungy splattered effects masking out areas to grit them up a little. Knowing that my approach to the art direction will be illustrative based and work with the idea of a hand rendered finish I wanted to avoid existing type.
Taking inspiration from the album titles I'd collected I started sketching out some ideas. I orgionally wanted to choose a nice hand rendered style appose to working on Photoshop but I didnt't want to have this sudden jump to a style so here's some variation in style.
I was starting to get a little bored of pencil and PS based work so I went a little further into my DC posts to recap on the ideas I'd seen with inking and woodcuts. With this in mind I bought a small pot of ink and started sketching with the nearest pointy object I had to hand, a plastic fork.
The first few images in this issuu are a little ropey but it was my first time using inks really so it took a bit of getting used to. Normally I wouldnt include these but I guess it's development.
Was also trying a few other random objects for my scratchy effect like a sewing needle and bits of card
More ideas from sketch book:
I was really liking the effect the ink was giving but I needed to try and experiment more in the layout of my type and not just test the inking methods. It the text was all sitting on one time I realised that I'd have to centre up my text on the album for it to look right. But what with the length this could cause difficulty with my illustration as I've now effectivly lost a nice chunk of space at the top. The idea below is a development from two of the tests shown about in my issuu binder.
Origional Sketch
In this image it shows a bit of a comparison off the origonal sketch to what I started working with. There was a lot of features that I really liked in other inkings I did and sinse I wasn't quite happy with the lettering in this image I started piecing out sections I liked that multiple other drawings to get this hybrid version if you like.
Thick/Thin Versions
Was liking the stage where I'd gotten to now but I was making these edits from tiny JPEGS taken with my phone and the quality wasnt great. To fix this I sorted out a quick trace of the image (actually traced it off my monitor.. wouldnt recommend) and re-inked it by hand to re gain that hand crafted feel and get rid of that polished look.
Wouldn't so much say Final Image for now but I'm close. Ignore the background by the way, I just quickly threw it together to help show the idea, this won't be used in the final comp.
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