Showing posts with label OUGD301 Brief 4. Show all posts
Showing posts with label OUGD301 Brief 4. Show all posts
Wednesday, 14 December 2011
Feel Good Drinks - Concept
The Feel Good Drinks | Beautiful Blends - Cocktail Calendar
Concept Development
Concept Development
Feel Good
The problem I found was that people struggled to know what the 750ml bottle was all about. Was it a mixer or a premium straight drink? I aimed to show that it could be both with the ‘Beautiful Blends Cocktail Calendar’. The calendar would be supplied in a compact CD size format and sent out as a mailer with a different ‘simple’ mixture each month, keeping the brand in the heads of consumers all year round. The idea was nothing new than what’s been done before but I was happy enough with the resolve as it was done in such a short time. The campaign was reinforced with a single page spread, web page and coaster design for pubs and clubs.
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