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Showing posts with label OUGD301 Brief 3. Show all posts
Showing posts with label OUGD301 Brief 3. Show all posts
Wednesday, 14 December 2011
Mailout
Promotional mailout with enclosed A3 poster. Also included within this pack is a fun idea of transferable temporay tattoos, working on the theme of the channel and giving the user something to interact with.
Screen Splash
Colour Variations on Initial Testing
Splash One Development
Splash Two Development
FINAL
Splash One Development
Splash Two Development
FINAL
Final Idents
It does seen a bit of a jump here from what I've been working on to final work, so I'll just explain. The developing of these 5 second shorts was done on screen with the information from my story boards.
Each video below is annotated seperately with information on the decision making that was made throughout the process.
The item that is used throughout these videos is the logo and backing. This is something that appears on all 6 videos, becoming the key feature of the videos. The underlying difference in these idents is the realtion to the shows through imagery and audio, something that will be discussed in greater detail below.
Each video below is annotated seperately with information on the decision making that was made throughout the process.
The item that is used throughout these videos is the logo and backing. This is something that appears on all 6 videos, becoming the key feature of the videos. The underlying difference in these idents is the realtion to the shows through imagery and audio, something that will be discussed in greater detail below.
Background Test
Test Idea that was later discarded. Taken from an idea used on a story board of having buildings popping up etc. Really didnt work on screen.
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Motion Tracking in After Effects
Well this was fun.. I won't go into the agonising frustrations that went into creating this but lets just say, I know for next time.
The track is based on two points duplicated over. So one light on ones side is linked paralel to the other and this is reoeated over the light sequence. The tracks are followed by a null object with the tracking information embeded which is then linked to the lighting plugin.
The light is then tracked up to each point and lit on a sequence to give the effect of the light lighting in a revolving animation around the border. Not the best explination I know but hopefully you get the idea.
The track is based on two points duplicated over. So one light on ones side is linked paralel to the other and this is reoeated over the light sequence. The tracks are followed by a null object with the tracking information embeded which is then linked to the lighting plugin.
The light is then tracked up to each point and lit on a sequence to give the effect of the light lighting in a revolving animation around the border. Not the best explination I know but hopefully you get the idea.
The Trickier Bits
To get the lights to animate the object I decided to do this in After Effects using a great lighting plugin called Optical Flares. Chose to use this is as it's generaly given some nice realistic results in past projects.
The issue with rendering out in C4D was rendering with transparency and alphas. From what I knew and what I was researching on the net I couldnt see a way of doing it. I needed the logo model to have transparency as a given. Without it, the project would have pretty much finished here because I needed the logo model to be animated in C4D and the backing to be created in AE.
Anyway, to get around this I started looking at green screening and how it can be keyed out in AE. This led to an annoying ammount of faffing with cinema trying to get a flat green background that - doesnt reflect green all over the object and lights evenly enough to be masked out. Annoying enough, it was later into the project I was watchin a completely unrelated video tutorial which briefly mentioned using the compositing tag to create a matted object out of the layer. This solved the problem as you could also hide the object from rays and lights.
The footage was rendered as a JPEG sequence as I was having some issues with this ever reliable desktop PC locking up on me. Rendering jpegs allowed me to pick up after where it messed up (which it actually did). Saved me waiting another 4hours.
Rendering this as a whole was actually extremely demanding on time. Running a high quality render with good settings took over 5hours to render 26 frames. This was later stopped and rendered in a much lower quality setting as seen in the ISSUU above. Total render time came in at around 4hours total.
Image of the higher quality render settings below,
The issue with rendering out in C4D was rendering with transparency and alphas. From what I knew and what I was researching on the net I couldnt see a way of doing it. I needed the logo model to have transparency as a given. Without it, the project would have pretty much finished here because I needed the logo model to be animated in C4D and the backing to be created in AE.
Anyway, to get around this I started looking at green screening and how it can be keyed out in AE. This led to an annoying ammount of faffing with cinema trying to get a flat green background that - doesnt reflect green all over the object and lights evenly enough to be masked out. Annoying enough, it was later into the project I was watchin a completely unrelated video tutorial which briefly mentioned using the compositing tag to create a matted object out of the layer. This solved the problem as you could also hide the object from rays and lights.
The footage was rendered as a JPEG sequence as I was having some issues with this ever reliable desktop PC locking up on me. Rendering jpegs allowed me to pick up after where it messed up (which it actually did). Saved me waiting another 4hours.
Rendering this as a whole was actually extremely demanding on time. Running a high quality render with good settings took over 5hours to render 26 frames. This was later stopped and rendered in a much lower quality setting as seen in the ISSUU above. Total render time came in at around 4hours total.
Image of the higher quality render settings below,
Colour Variation
Quick Variation of colours with Hue Changes. Terrible quality, just aimed as a quick test for rendering out other colours in C4d
Finished Test Reneders
More of a test of the dynamic light, ambient occlusion and global illumination. Background obviously not final
Border Prep
Creating the border for the lighting set to be used on the ident concepts seen within story boards.
Dark Backgrounds
Tests to see how well the logo would work on dark backgrounds with use of colour and lightlng.
Saturday, 10 December 2011
Friday, 9 December 2011
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